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Attention · 2 min read

Your Phone Is Taxing Your Focus Even When You're Not Using It

By Max Ward, co-founder of DisConnect · · Updated

A woman concentrating at her laptop

Gloria Mark has spent two decades timing how long people stay on one screen before switching. In 2004 it was about two and a half minutes. By 2012 it was 75 seconds. Now it's around 47 seconds (Gloria Mark; APA).

And switching isn't free. Her research found it takes about 23 minutes and 15 seconds to fully get back to a task after one interruption (UC Irvine).

You don't even have to pick it up

In a 2015 study in the Journal of Experimental Psychology, people doing an attention task made more errors just from receiving a notification, without touching their phone. Compared with a 2–3% error increase in the control group, errors rose 5–6% with a text alert and around 10% with a call alert (Stothart et al., 2015).

The "Brain Drain" study, and the pushback

The most famous study here is 2017's "Brain Drain" (Ward et al.). With around 800 participants, it found working memory and fluid intelligence dropped the closer a phone was, even switched off, and the effect was strongest for the most phone-dependent people (UT Austin summary).

To be straight with you: a later meta-analysis of 27 studies found a narrower effect. Of five cognitive functions tested, only working memory showed a significant hit from a phone's mere presence (Scientific American). The takeaway isn't that your phone is melting your brain. It's that good intentions aren't the variable. Your setup is.

What heavy use looks like over time

A 2025 scoping review found screen time negatively associated with executive function, memory and processing speed in midlife and older adults, with night-time use the worst (PMC, 2025). Stanford Lifestyle Medicine points to research linking excess screen time with grey-matter changes in young adults (Stanford). A 2025 review of "brain rot" connects short, fragmented media with shorter attention and cognitive overload (PMC, 2025), and Oxford made "brain rot" its 2024 Word of the Year (CNN).

It even changes how you remember things

Phone-free concertgoers report stronger emotion and better recall of the show (Northeastern, 2025). And in a well-known 2014 study, museumgoers who photographed objects remembered them significantly less than people who just looked (via Aish).

So what actually helps?

Not trying harder. The consistent thread in this research is that the environment beats intention. A phone that can pull you back with one tap will. That's why the DisConnect Card is a physical barrier, not another setting: once your apps are blocked, there's no ignore button to reach for.

No card, no feed. The DisConnect Card puts a physical barrier between you and the apps you pick. Tap to block. No timer, no "ignore" button. Tap again to get back in. Get the card.

Sources

As seen in

  • The Globe and Mail
  • CBC
Put it down. Put it away.

The card is $39, once. Nothing to charge, nothing to cancel.